Journey Mapping for Professional Services
There is “Customer” Journey Mapping and then there is “Client” Journey Mapping. Client Journey Mapping is different in that it maps the interactions a professional firm has with its valuable, long-term clients. The challenge for Professional Services firms is that a generic, one-size-fits-all approach to journey mapping has been applied for too long, leaving firms no further along than when they started. Modern Client Journey Mapping for Professional Services is custom-tailored journey mapping that directly addressed the needs of accounting, AEC, management consultants, IT integrators, and other like firms. This session is designed to illustrate “action/outcome-oriented journey mapping that firms can use immediately in their marketing, business development, services innovation and ongoing client account management.
In this session we will teach participants what action/outcome-oriented journey mapping is, how to do it successfully and demonstrate how to use the mapping output to make the firm more successful as a result.
If your firm is interested in this comprehensive, three-day immersive journey mapping workshop, please contact us for the specific details.
Click here to download the full course outline in PDF format.