Fighting for and protecting revenue is extra challenging right now. We see many companies getting very creative with new and adaptive ways to pivot, creating new revenue streams, protecting existing revenue streams and ensuring they are getting paid for the work under contract. In fact, most creative pivots are shifting the ways companies sell and contain costs. We help companies reimagine financial dimensions to build net new revenue streams, re-examine current sales and marketing approaches and reevaluate cost models to reinvigorate their businesses, right now.
We train our clients to see sales as an act of service. Getting your solutions into your clients hands right now may not be top of mind—but it should be. As we see most companies recoil and halt their sales activities, we see long strings of negative outcomes chalked up to the pandemic. It doesn’t have to be this way. We help companies pivot to reorient their sales engines as acts of service in line with new customer’s expectations.
Experience-led businesses are at a tremendous advantage today because they’ve been rewired to observe and orient based on a deeper knowledge of their customers, after which they’re able to decide and act with more empathy and meaningful connections. We help companies pivot their CX and Marketing units to work more fluidly together. The results are a far more sensitive marketing outreach that won’t disturb or offend customers.
There are myriad ways to re-evaluate costs. We help companies delicately rethink costs of Marketing, Sales, IT, Operations, HR, Support. In the first quarter of 2020 we helped an insurance company put a plan in place to reduce their costs of Marketing and Sales by 21% by year end while increasing their employee engagement—all by shifting them into a customer journey based model that eliminated research redundancy.