Client Journey Mapping Archives

29 Feb Caution: B2B Journey Mapping Is Different, Proceed Accordingly

Posted at 14:19h in Business, Client Experience, Journey Mapping, Professional Services, Tools/Resources 0 Comments

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The scary reality is, many B2B companies (especially professional services firms) unknowingly use the same approach as an online retailer or a car dealership or a mid-market hotel chain....

29 Feb Is Your Firm’s Journey Mapping Outcome-Oriented?

Posted at 06:33h in Business, Client Experience, Journey Mapping, Operations, Tools/Resources 0 Comments

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Client Journey Mapping is commonly done with a lack of concrete and actionable foresight about what the firm wants to gain from the exercise. We plan your journey mapping with an abundance of forethought...